Personalized pens are still the most popular & cost effective promotional product.

A recent survey by Vendo Direct, Inc., confirms that personalized pens are the most popular promotional items and account for an approximate 8 billion dollars of sales in the USA.

Hollywood, FL (PRWEB) July 12, 2010

(PRWEB) July 12, 2010 -- A recent industry survey conducted by Vendo Direct, Inc. has shown that custom printed pens are still the most popular and cost effective promotional products.

70% of those polled claimed to have custom pens in their home, office, car or purse.

About 50% of the people who had been polled, had remembered the person, business or organization who had given them a personalized pen (up to 2 years later).

Approximately 80% of the respondents held a favorable impression of the person, or corporation who had provided them with the pen.

When questioning people who did not recall having been given a printed pen, they admitted to most likely taking the pen as a matter of habit. One respondent claimed "There is something about pens that just makes you pocket them without thinking about it."

Other Promotional Product Survey Statistics: Almost all of the respondents looked forward to receiving printed promotional items and had a favorable impression of them. Almost 70% of the people who had received a promotional item had kept it for themselves and a (40%) majority still had the item 2 years later. Of the 30% people who did not keep their gifted promotional item, almost all of them had re-gifted the promotional item to a friend.

However, almost 90% of those polled did not re-gift their custom printed pens, they held onto them for themselves.

Approximately 30% of the respondents who had received a pen had claimed to have lost the pen during use to another person, which had provided an opportunity for the pen to make another logo impression with a different end user.

Top 4 reasons why pens rank # 1

•     Universal usage
•     No explanation needed
•     Available at all price points
•     Ability to uniquely customize

Vendo Direct, Incorporated offers both; custom printed generic pens, as well as name brand pens which can be personalized with a message, logo or slogan. For more information please visit www.VendoDirect.com.